Safi, Morocco: Best Things to Do – Top Picks

Did you know that Safi’s pottery traditions date back to the 11th century and still fuel over 40% of Morocco’s ceramic exports? This coastal gem, often overlooked by mainstream tourism, offers a fascinating blend of Portuguese, French, Jewish, and Arabic influences that create a uniquely authentic Moroccan experience. Nestled between El Jadida and Essaouira on the Atlantic coast, Safi invites travelers to discover its rich pottery heritage, historic fortresses, and stunning beaches without the crowds found in more popular destinations.

Getting There & Planning Your Journey

Safi is accessible by various transportation options, making it relatively easy to include in your Morocco itinerary. The city is located approximately 157 km from Marrakech (a 2.5-hour drive), 255 km from Casablanca (3.5 hours), and 122 km from Essaouira (2 hours).

By Bus

The most economical option is traveling by bus. CTM operates regular services connecting Safi to major Moroccan cities. From Essaouira, buses depart at 10:00 am and arrive in Safi at noon. The return bus leaves Safi at 5:15 pm. Tickets can be purchased at the bus station a day in advance or online.

By Train

Safi is connected to Morocco’s rail network, with services from Casablanca and Marrakech (changing at Benguerir). Check the ONCF website for current schedules and to book tickets.

By Car

Renting a car gives you the flexibility to explore at your own pace and visit nearby attractions like Lalla Fatna Beach and Cape Beddouzza.

Best Time to Visit Safi

Safi enjoys a mild Mediterranean climate with Atlantic influences. The best time to visit is during spring (March to May) and fall (September to November) when temperatures are pleasant and tourist crowds are minimal.

Avoid visiting in July and August when temperatures can be uncomfortably hot. December through February brings occasional rainfall, though winters are generally mild compared to European standards.

Getting Around Locally

Safi’s main attractions are relatively compact, making it easy to explore on foot, especially in the medina area. Here are your options for local transportation:

Walking

The medina, pottery district, and main historical sites are within walking distance of each other. Comfortable shoes are recommended as streets can be uneven.

Petit Taxis

These small blue taxis are abundant and affordable. A ride within the city typically costs 10-20 MAD (approximately $1-2 USD). They’re ideal for reaching Safi Beach or other attractions further from the center.

Local Guides

Consider hiring a local guide to show you around the medina and pottery district. They provide valuable insights into Safi’s history and culture, and can help navigate the winding alleyways of the old city.

Where to Stay in Safi

While Safi isn’t overflowing with accommodation options like more touristy Moroccan cities, it offers several quality places to stay ranging from budget to mid-range options.

Dining & Local Cuisine

Safi’s coastal location makes it a paradise for seafood lovers. The city is particularly known for its sardines, which are among the best in Morocco. Here are some culinary experiences not to miss:

Local Specialties

• Sardine Tagine – A local specialty where fresh sardines are layered with vegetables, herbs, and spices
• Grilled Fish – Simply prepared with olive oil, lemon, and Moroccan spices
• Seafood Bastilla – A seafood version of the traditional Moroccan pie
• Harira – A hearty soup often enjoyed as a starter
• Mint Tea – The national drink, served throughout the day

Where to Eat

Le Rooftop offers a perfect dining experience with ocean views and a mix of Moroccan and international dishes. For an authentic local experience, try the small restaurants near the port where fishermen bring their daily catch. The medina also houses several small eateries serving traditional Moroccan cuisine at affordable prices.

Top Attractions & Activities in Safi

1. Pottery Quarter (Colline des Potiers)

The undisputed highlight of any visit to Safi is the Pottery Quarter, located opposite Bab Chaaba. Here, local artisans create stunning ceramics using techniques passed down through generations. You can observe the entire process from preparing clay to molding, painting, and glazing. While guides will approach you, their knowledge adds valuable context to your visit. Consider purchasing a piece directly from artisans as a meaningful souvenir.

2. The Kechla

This impressive Portuguese fortress has stood guard over Safi for five centuries. While not officially open to the public, local guides can take you to viewpoints offering spectacular panoramas of the city and coastline. The fortress walls tell the story of Safi’s strategic importance throughout history.

3. Safi Medina

More authentic and less touristy than those in Marrakech or Fez, Safi’s medina offers a glimpse into everyday Moroccan life. Enter through one of the three main gates (Bab Chaaba is most convenient) and explore the winding alleyways showcasing a fascinating blend of Portuguese, Moroccan, French, and Jewish influences. Look for the Grand Mosque and nearby Portuguese Cathedral for a striking example of cultural fusion.

4. National Ceramics Museum

Located in a beautifully maintained area southeast of the medina, this museum houses exceptional examples of Safi pottery. Open daily (except Tuesdays) from 10am to 6pm, it provides valuable context for understanding the city’s ceramic heritage. Don’t miss the rooftop for stunning views over the medina and Atlantic Ocean.

5. Safi Beach

Located north of the city near the port, this expansive golden beach offers a perfect spot to relax. The beach is also home to Safi Surf Camp, where you can take surfing lessons or rent equipment. The views of the craggy coastline to the north provide excellent photo opportunities.

Cultural Experiences & Festivals

Annual Pottery Festival

If your visit coincides with Safi’s annual pottery festival (typically held in October), you’ll witness competitions between master potters, exhibitions, and cultural performances celebrating the city’s ceramic heritage.

Local Markets

Visit the weekly souk (market) held on Wednesdays and Sundays to experience local commerce and culture. Here you’ll find everything from fresh produce to handcrafted goods at prices lower than in tourist areas.

Pottery Workshops

Several establishments in the Pottery Quarter offer hands-on workshops where visitors can try their hand at creating traditional Safi ceramics under the guidance of master potters. These typically last 2-3 hours and include materials.

Day Trips From Safi

Lalla Fatna Beach

Located 15 km north of Safi, this sheltered beach is perfect for swimming and fishing. The surrounding cliffs provide protection from winds, creating a peaceful environment away from the city.

Cape Beddouzza

Further north along the coast, this cape offers hiking opportunities and access to the Gorani Cave with its mysterious rock paintings. The dramatic coastal scenery makes it worth the trip.

Oualidia

About 65 km north of Safi (1 hour drive), this charming coastal town is famous for its lagoon and oyster farms. It offers a relaxing atmosphere and excellent seafood restaurants.

Essaouira

If you have a full day, consider visiting Essaouira (122 km south, 2-hour drive), a UNESCO World Heritage site known for its preserved medina, art galleries, and vibrant atmosphere.

Practical Travel Tips

Experience the Authentic Morocco in Safi

Safi offers travelers a genuine slice of Moroccan life away from the well-trodden tourist path. From watching master potters transform humble clay into artistic masterpieces to exploring centuries-old fortresses and enjoying fresh seafood by the Atlantic, Safi rewards visitors with authentic experiences and cultural insights.

Whether you’re making a day trip from Essaouira or Marrakech, or staying longer to fully absorb the city’s unique character, Safi provides a refreshing glimpse into Morocco beyond the postcard images. With its rich pottery heritage, fascinating multicultural history, and stunning coastal location, Safi deserves a place on any curious traveler’s Moroccan itinerary.