Nestled in the heart of Iwate Prefecture, Morioka City is a hidden gem waiting to be explored. You can experience a serene city known for its rich cultural heritage and stunning natural landscapes.

This charming destination offers a myriad of activities for every type of traveler, from historical sites to culinary wonders. As you plan your trip to northern Japan, you’ll discover a walkable city center surrounded by picturesque mountains and rivers.

Recently featured in the New York Times as the #2 must-visit city in 2023, Morioka is an often-overlooked travel destination that provides authentic experiences away from typical tourist crowds.

Discovering Morioka: Japan’s Hidden Gem

Discover the charm of Morioka, a hidden gem nestled in the heart of Japan’s Tohoku region. This city is a treasure trove of cultural and natural wonders waiting to be explored.

Where is Morioka and Why Visit?

Morioka City is located in the Iwate Prefecture of Japan, serving as its capital. It’s a city that boasts a rich cultural heritage and is surrounded by natural beauty. You should visit Morioka to experience its unique blend of traditional Japanese culture and modern attractions.

Map showing Morioka's location

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How to Get to Morioka from Tokyo

Traveling from Tokyo to Morioka is convenient, with the JR Tohoku Shinkansen line offering a quick 2.5-hour journey on the Hayabusa train. A round-trip ticket costs around JPY17,000, but purchasing a JR Pass is a more economical option if you plan to travel to other cities in Japan. Here are some key travel tips:

  • The most convenient way to reach Morioka from Tokyo is via the JR Tohoku Shinkansen (bullet train), which takes approximately 2.5 hours on the Hayabusa train.
  • If you’re planning a trip to multiple destinations in Japan, a Japan Rail Pass offers better value than individual tickets.
  • Seat reservations are required for the Hayabusa trains, so be sure to reserve your seats in advance.
  • For those who prefer driving, the road trip from Tokyo to Morioka takes about 6.5 hours via the Tohoku Expressway.

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Once you arrive in Morioka, you’ll find that the city center is compact and walkable, making it easy to explore the main attractions without needing additional transportation. The journey itself is part of the experience, as the Shinkansen travels through beautiful countryside landscapes, giving you a glimpse of rural Japan.

Explore Historical Sites in Morioka

The city of Morioka boasts an array of historical attractions that are waiting to be explored. From ancient castles to revered shrines, Morioka’s historical sites offer a glimpse into the city’s rich cultural heritage and storied past.

Morioka Castle Site Park

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Morioka Castle Site Park is a historical site that served as the residence of the Nanbu clan, the feudal lords who ruled the region for centuries. Although the original castle was dismantled, the site has been preserved and now serves as a park where visitors can walk among the remains and enjoy the scenic views.

The park is particularly beautiful during cherry blossom season, attracting many visitors who come to admire the blooming flowers. It’s a significant historical spot that provides insight into Morioka’s past.

Morioka Hachimangu Shrine

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Morioka Hachimangu Shrine, built in 1680 by Shigenobu Nanbu, is dedicated to Hachiman, the Shinto god of war and protection. This shrine is the largest in Iwate Prefecture and features traditional Japanese architecture.

Upon entering, you’re greeted by a bright vermilion torii gate that leads to a peaceful courtyard surrounded by lush greenery. Visitors can explore the grounds, enjoying the serene ambiance, and purchase an ema (wooden wishing plaque) at the main hall to write their prayers or wishes.

The shrine is a significant historical place in Morioka, hosting the Aki Matsuri Festival in autumn, where mounted archers demonstrate their skills. To avoid crowds, consider visiting in the early morning or on non-festival days, as it gets busy during New Year’s celebrations.

Morioka City, Japan: Best Things to Do – Top Picks for Food Lovers

As you explore Morioka, you’ll discover a city that takes pride in its gastronomic heritage, from hearty noodle dishes to expertly brewed coffee. The city’s culinary scene is a reflection of its history and cultural traditions, making it a must-visit for any food enthusiast.

The Three Great Noodles of Morioka

Image of Morioka's Three Great Noodles: Wanko Soba, Morioka Reimen, and Morioka Jajamen

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Morioka is renowned for its “Three Great Noodles”: Wanko Soba, Morioka Reimen, and Morioka Jajamen. These dishes are not only delicious but also reflect the city’s cultural diversity and culinary innovation.

Wanko Soba is a traditional buckwheat noodle dish served in small bowls, where you eat as many as you can, and the bowl is refilled as soon as it’s empty. This interactive dining experience is both fun and filling.

Morioka Reimen is a cold noodle dish made from chewy noodles served in a spicy sauce, often accompanied by slices of cucumber, pear, and a hard-boiled egg. It’s a refreshing meal, especially during the hot summer months.

Morioka Jajamen is a local version of Chinese noodles, topped with miso-based sauce, minced pork, and vegetables. It’s a hearty and flavorful dish that showcases Morioka’s culinary creativity.

Coffee Culture: Nagasawa Coffee and Local Cafes

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Morioka boasts a thriving coffee culture, with historic kissaten (traditional Japanese coffee shops) and modern cafes serving the community for decades. Nagasawa Coffee is a standout, being one of Japan’s third-wave coffee pioneers.

The owner, Kazuhiro Nagasawa, is committed to his craft, using a vintage German-made Probat roaster that he personally imported and restored. This dedication to quality is evident in every cup.

Other cafes, like Clammbon, continue the tradition of excellent coffee and community. Clammbon, established in 1976, is now run by Mana Takahashi, who took over after her father. She continues his legacy, hand-roasting beans and creating a welcoming atmosphere.

These coffee shops are not just places to grab a quick coffee; they’re community gathering spots where you can experience the slower pace of life in Morioka. Many also serve homemade sweets and light meals, making them perfect for resting during a day of exploration.

Cultural Attractions and Museums

Discover the rich cultural heritage of Morioka through its diverse museums and attractions. Morioka is a city that offers a unique blend of traditional and modern culture, making it an exciting destination for travelers.

Iwate Museum of Art

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The Iwate Museum of Art is a must-visit attraction for art enthusiasts. With a collection of over 4,000 works, the museum showcases a wide range of Japanese and international art. The museum’s rotating exhibitions ensure that there’s always something new to experience.

Morioka Machiya Monogatari Museum

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This museum is dedicated to preserving the traditional architecture and culture of Morioka’s historic merchant district. Visitors can explore recreated traditional shops and homes, gaining insight into the daily lives of Morioka’s past residents. It’s a unique attraction that offers a glimpse into the city’s rich history.

Morioka Handi-Works Square

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At Morioka Handi-Works Square, you can witness skilled artisans demonstrating traditional crafts, such as making Chagu Chagu horse dolls and Nambu ironware. The facility offers a hands-on experience where you can try making local specialties yourself. With over 4,000 local products on display, you’ll find plenty of inspiration for souvenirs to take home from the various shops. Spend a day exploring the workshops and exhibitions to fully immerse yourself in Morioka’s craft heritage.

Natural Beauty and Outdoor Activities

Experience the great outdoors in Morioka, where nature’s splendor is on full display. The city and its surroundings offer a mix of scenic spots and activities that cater to all interests.

Mount Iwate

Mount Iwate, a majestic stratovolcano near Morioka, Japan, with a hiking trail leading to its summit.

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For adventure seekers, Mount Iwate is a must-visit destination. This iconic mountain offers several hiking trails for different skill levels, providing a thrilling experience amidst nature. The trails lead to the summit, where you can enjoy panoramic views of the surrounding landscape. Hiking Mount Iwate is a great way to spend the day exploring the natural beauty of Morioka.

Koiwai Farm

Koiwai Farm, a large private farm at the foot of Mount Iwate, with cows grazing and people enjoying farm activities.

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Koiwai Farm is an ideal destination for families and those looking to experience rural Japan. This vast private farm, located near Mount Iwate, offers a range of activities, including milking cows, riding horses, and enjoying farm-fresh produce. Visitors can savor local delicacies, such as creamy soft-serve ice cream and fluffy omurice. During winter, Koiwai Farm hosts part of the Iwate Snow Festival, featuring snow sculptures and fireworks, making it a great spot for a fun-filled day.

Relaxation and Wellness

To rejuvenate your spirit, consider visiting the hot springs near Morioka, perfect for unwinding after a day of adventure. The area is home to several onsen, or hot springs, that offer a serene escape from the hustle and bustle of daily life.

Tsunagi Onsen

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Tsunagi Onsen is a tranquil retreat that embodies the essence of relaxation. Its hot springs are rich in minerals, providing a soothing experience for visitors. The onsen is nestled in a picturesque setting, making it an ideal spot to unwind on a winter afternoon.

Hanamaki Onsen

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Hanamaki Onsen, located about 40 minutes from Morioka, is one of Tohoku’s premier hot spring destinations. With a history dating back over 400 years, it offers several hot spring facilities, each with unique healing properties. After a morning of hiking or skiing, relax in the therapeutic waters and enjoy local cuisine at one of the many ryokan. The area’s natural beauty changes with the seasons, from cherry blossoms in spring to snow-covered vistas in winter.

Seasonal Festivals and Events

Morioka celebrates each season with distinctive festivals that highlight the city’s natural beauty and cultural traditions. You can experience the city’s vibrant culture by participating in these events.

Chagu Chagu Festival

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The Chagu Chagu Festival, held in June, is a spectacular event where decorated horses parade through the city, showcasing traditional costumes and cultural heritage.

Morioka Sansa Festival

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The Morioka Sansa Festival, taking place in August, is a dynamic event featuring taiko drummers and traditional dancers, highlighting the city’s rich cultural traditions.

Autumn and Winter Festivals

During autumn, Morioka hosts the Aki Matsuri Festival, where ornate floats carrying taiko drummers and dancers parade through the city, culminating in a traditional mounted archery demonstration at Morioka Hachimangu Shrine. In winter, the Morioka Yukiakari Festival transforms the castle site park into a magical wonderland with small snow huts and candles, creating a warm glow against the snowy landscape. These seasonal festivals showcase Morioka’s ability to embrace each time of the year with unique celebrations. At the end of these festivals, visitors can enjoy the local culture and traditions.

The Aki Matsuri Festival and Morioka Yukiakari Festival are just a few examples of how Morioka celebrates throughout the year. You can enjoy the city’s festive atmosphere by attending these events.

Conclusion: Why Morioka Deserves Your Visit

Morioka, a hidden gem in Japan, is waiting to be explored, offering a mix of culture, history, and natural beauty. As you plan your trip to Japan, consider adding this charming city to your itinerary for an unforgettable experience.

Morioka offers a perfect balance of historical significance, cultural richness, culinary excellence, and natural beauty, making it a worthy addition to any Japan itinerary. The city provides an authentic experience where you can interact with locals and discover Japanese culture without the crowds.

From the historical significance of Morioka Castle Site Park to the culinary delights of the Three Great Noodles, Morioka offers diverse things to see and do that appeal to all types of travelers. Whether you’re looking for a relaxing visit or an action-packed trip, Morioka has something for everyone.

The cherry blossom season is just one of the many reasons to visit Morioka; the way the city celebrates throughout the year makes it a great destination any time of year. By including Morioka in your Japan travel plans, you’ll discover a side of Japan that many international visitors miss.

The above is subject to change.

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