Stratford-upon-Avon, England: Best Things to Do – Top Picks

Did you know that despite being a small market town of just 30,000 residents, Stratford-upon-Avon attracts over 5 million visitors annually? This charming Tudor town on the banks of the River Avon isn’t just the birthplace of William Shakespeare—it’s a living museum where history, culture, and natural beauty blend seamlessly. Whether you’re a literary enthusiast, history buff, or simply seeking a quintessentially English experience, Stratford-upon-Avon offers an abundance of attractions that extend far beyond its Shakespearean fame.

Getting to Stratford-upon-Avon

Located in the heart of England’s Warwickshire county, Stratford-upon-Avon is easily accessible by various transportation methods. Its central location makes it an ideal destination for both day trips and longer stays.

By Air

The closest international airport is Birmingham Airport, just 28 miles (45km) away. From there, you can reach Stratford-upon-Avon in about 30 minutes by taxi or an hour by train or coach. London’s Heathrow Airport is approximately 90 miles away, with good transport connections.

By Train

Direct train services run regularly from London Marylebone to Stratford-upon-Avon, taking approximately two hours. There are also direct connections from Birmingham (about 40 minutes) and other major cities. The train station is just a 10-minute walk from the town center.

By Car

If you’re driving, Stratford-upon-Avon is easily reached via the M40 motorway. From London, it’s approximately a two-hour drive. The town has several parking options, though spaces can fill quickly during peak tourist season.

When to Visit Stratford-upon-Avon

Stratford-upon-Avon is a year-round destination, but each season offers a different experience:

Spring (March-May)

A beautiful time to visit as gardens bloom and the town celebrates Shakespeare’s birthday on April 23rd with a week-long festival. The weather is mild, though occasionally rainy.

Summer (June-August)

Peak tourist season brings warm weather, longer days, and the full range of river activities. The Royal Shakespeare Company’s summer season offers excellent theatrical performances. Expect larger crowds and higher accommodation prices.

Autumn (September-November)

The autumn foliage creates a picturesque backdrop for exploring, with fewer tourists than summer. The weather remains pleasant through September and early October.

Winter (December-February)

While colder, winter brings Christmas markets, festive decorations, and a magical atmosphere to the Tudor buildings. Many attractions remain open, and you’ll enjoy the town with far fewer tourists.

Getting Around Stratford-upon-Avon

Stratford-upon-Avon is a compact town where most attractions are within walking distance of each other. The town center can be crossed on foot in about 15 minutes, making walking the most pleasant way to explore.

On Foot

The town center is pedestrian-friendly with many attractions, restaurants, and shops within easy walking distance. Strolling through the historic streets is part of the Stratford-upon-Avon experience.

Hop-on Hop-off Bus

For a comprehensive overview of the town and to reach slightly further attractions like Anne Hathaway’s Cottage and Mary Arden’s Farm, the hop-on hop-off bus tour is ideal. It includes informative commentary about the town’s history and attractions.

Public Bus

Stagecoach operates local bus services around Stratford-upon-Avon and to nearby towns. This can be useful for reaching attractions outside the immediate town center.

Bicycle

Rent a bike to explore the town and surrounding countryside. The Stratford Greenway, a 5-mile traffic-free path following a former railway line, is perfect for cycling enthusiasts.

Shakespeare-Related Attractions in Stratford-upon-Avon

As Shakespeare’s birthplace and final resting place, Stratford-upon-Avon offers numerous attractions connected to the Bard’s life and works.

Shakespeare’s Birthplace

This 16th-century half-timbered house on Henley Street is where William Shakespeare was born in 1564 and spent his childhood years. The house has been carefully preserved and restored to show how the Shakespeare family would have lived. The adjacent Shakespeare Centre houses an exhibition about his life and works, including rare documents and artifacts.

Anne Hathaway’s Cottage

Located in Shottery, about a mile from the town center, this picturesque thatched cottage was the childhood home of Shakespeare’s wife. The 500-year-old cottage is surrounded by beautiful gardens and an orchard. Inside, you’ll find original furniture including the famous Hathaway bed. The romantic setting helps visitors understand the young Shakespeare who courted Anne here.

New Place

Shakespeare purchased this substantial house in 1597 and lived here until his death in 1616. Though the original house was demolished in 1759, the site has been transformed into a contemporary garden that reflects the importance of the site and tells the story of Shakespeare’s family life. The adjacent Nash’s House, which belonged to Shakespeare’s granddaughter, houses exhibits related to his later life.

Holy Trinity Church

Known as Shakespeare’s Church, this beautiful parish church on the banks of the Avon is where Shakespeare was baptized and buried. Visitors can see his grave inside the chancel, marked with the famous curse warning against moving his bones. The church itself is a magnificent example of English Gothic architecture and well worth visiting for its own merits.

Royal Shakespeare Theatre

Home to the world-renowned Royal Shakespeare Company, this impressive theater hosts performances of Shakespeare’s plays and other works throughout the year. Even if you don’t catch a performance, the building itself is worth exploring. Take a theater tour, visit the Tower for panoramic views of Stratford, or enjoy a meal at the Rooftop Restaurant overlooking the river.

Beyond Shakespeare: Other Things to Do in Stratford-upon-Avon

While Shakespeare is undoubtedly Stratford’s main claim to fame, the town offers many other attractions and activities for visitors to enjoy.

River Avon Experiences

The River Avon flows through the heart of Stratford and offers various ways to enjoy the water. Take a cruise on a traditional Edwardian passenger boat, rent a rowing boat or motorboat to explore at your own pace, or try stand-up paddleboarding for a more active experience. The riverbanks are perfect for peaceful walks with beautiful views of the town.

Stratford Butterfly Farm

Europe’s largest butterfly farm is home to hundreds of exotic butterflies flying freely in a tropical environment. The farm also features a Minibeast Metropolis with fascinating insects, spiders, and other creatures. Located just across the river from the Royal Shakespeare Theatre, it’s a magical experience for visitors of all ages.

MAD (Mechanical Art and Design) Museum

This unique museum showcases kinetic art and automata—moving mechanical sculptures that combine art, science, and technology. Interactive exhibits allow visitors to push buttons, turn cranks, and engage with the fascinating mechanical creations. It’s educational, entertaining, and unlike anything else in Stratford.

Tudor World

Step back in time at this atmospheric museum housed in a genuine Tudor building. Experience what life was like during Shakespeare’s time through interactive exhibits covering everything from plague to punishment. For an extra thrill, join one of their evening ghost tours led by the “Man in Black.”

Shakespeare Distillery

This artisan spirit producer creates handcrafted gin and rum inspired by Tudor times. Take a distillery tour to learn about the production process and enjoy a tasting session. During summer months, they also offer gin tasting cruises on the River Avon—combining two Stratford experiences in one!

Day Trips from Stratford-upon-Avon

Stratford’s central location makes it an excellent base for exploring other attractions in the heart of England.

Warwick Castle

Just 8 miles from Stratford, this medieval castle offers a fascinating day out. Explore the castle’s towers and ramparts, witness spectacular birds of prey displays, and experience medieval life through interactive exhibits and live demonstrations. The castle grounds include beautiful gardens and a working trebuchet (medieval siege engine).

The Cotswolds

This designated Area of Outstanding Natural Beauty is characterized by rolling hills, honey-colored stone villages, and pastoral landscapes. Charming towns like Chipping Campden, Broadway, and Stow-on-the-Wold are within easy reach of Stratford and offer quintessential English countryside experiences.

Royal Leamington Spa

This elegant town is known for its Regency architecture, beautiful parks, and historic spa facilities. The Royal Pump Rooms now house a museum and art gallery. The town’s wide boulevards are lined with independent shops and restaurants.

British Motor Museum

Located in Gaydon, about 20 minutes from Stratford, this museum houses the world’s largest collection of historic British cars. With over 400 vehicles on display, it’s a must-visit for automobile enthusiasts.

Where to Stay in Stratford-upon-Avon

Stratford-upon-Avon offers accommodation options for every budget and preference, from historic properties to modern hotels.

Town Center

Staying in the heart of Stratford puts you within walking distance of most attractions, restaurants, and shops. Many properties here are historic buildings with character and charm. This area is ideal if you don’t have a car or prefer to explore on foot.

Along the River

Properties along the River Avon offer beautiful views and a peaceful setting while still being close to the town center. Many have lovely gardens extending down to the riverbank.

Surrounding Villages

The countryside around Stratford features charming villages with country inns, B&Bs, and cottages. These provide a more rural experience while still being a short drive from the town’s attractions.

Dining in Stratford-upon-Avon

Stratford offers diverse dining options, from traditional English pubs to fine dining restaurants and international cuisine.

Historic Pubs

Stratford is home to several historic pubs, some dating back to Shakespeare’s time. The Old Thatch Tavern, with its 15th-century origins and partially thatched roof, offers traditional pub fare in an atmospheric setting. The Garrick Inn, one of England’s oldest pubs, serves classic British dishes with a modern twist.

Riverside Dining

Several restaurants and cafes along the River Avon offer outdoor seating with beautiful views. The Riverside Tea Garden and Boathouse provide casual dining options perfect for lunch or afternoon tea while watching boats pass by.

Fine Dining

For special occasions, Stratford has several excellent restaurants. The Woodsman, located in Hotel Indigo, specializes in game and locally sourced ingredients cooked over wood and charcoal. No. 9 Church Street offers sophisticated modern British cuisine in an elegant setting.

International Options

Beyond British cuisine, Stratford offers a range of international restaurants including Italian, Indian, Thai, and Mediterranean options. Loxleys Restaurant & Wine Bar serves a diverse menu in a charming setting with a lovely courtyard garden.

Shopping in Stratford-upon-Avon

From Shakespeare memorabilia to unique crafts and high street brands, Stratford offers diverse shopping experiences.

High Street and Town Center

Stratford’s main shopping area includes Henley Street (where Shakespeare’s Birthplace is located), High Street, and Bridge Street. Here you’ll find a mix of familiar brands, independent retailers, and souvenir shops.

Specialty Shops

Magic Alley on Henley Street offers magical and fantastical gifts, while the Shakespeare Distillery shop sells their handcrafted spirits. For book lovers, The Shakespeare Bookshop at Shakespeare’s Birthplace has an excellent selection of works by and about the Bard.

Markets

Rother Street Market operates on Fridays and Saturdays, selling everything from fresh produce to crafts and clothing. During December, Stratford hosts a Victorian Christmas Market with over 300 stalls selling festive goods and gifts.

Practical Tips for Visiting Stratford-upon-Avon

Saving Money

Consider purchasing combination tickets if you plan to visit multiple Shakespeare properties. The Shakespeare’s Story ticket gives access to three key properties at a discounted rate. The Warwickshire Explorer Pass includes Shakespeare properties and other attractions in the county.

Avoiding Crowds

Visit early in the morning or later in the afternoon, especially during summer months. Consider exploring Stratford midweek rather than on weekends when possible. If visiting during peak season (June-August), book accommodation and theater tickets well in advance.

Weather Preparedness

English weather can be unpredictable, so pack layers and a waterproof jacket even in summer. Many attractions have both indoor and outdoor elements, allowing you to adjust your itinerary according to the weather.

Accessibility

Most major attractions in Stratford have made efforts to improve accessibility, though some historic buildings have limitations due to their age and protected status. The Shakespeare Birthplace Trust provides detailed accessibility information for each of their properties on their website.

Suggested Itineraries for Stratford-upon-Avon

One-Day Itinerary

Morning: Start with Shakespeare’s Birthplace, then explore the town center including Holy Trinity Church.
Lunch: Enjoy a meal at one of the riverside restaurants.
Afternoon: Visit the Royal Shakespeare Theatre (take a tour if there’s no matinee performance) and take a short river cruise.
Evening: Dinner at a historic pub followed by an evening performance at the RSC if available.

Two-Day Itinerary

Day 1: Follow the one-day itinerary above.
Day 2: Morning: Visit Anne Hathaway’s Cottage and New Place.
Lunch: Try the Woodsman Restaurant or another local favorite.
Afternoon: Explore the MAD Museum and Stratford Butterfly Farm.
Evening: Take the Stratford Town Ghost Walk or enjoy a gin tasting at Shakespeare Distillery.

Three-Day Itinerary

Days 1-2: Follow the two-day itinerary above.
Day 3: Take a day trip to either Warwick Castle, the Cotswolds villages, or the British Motor Museum depending on your interests.

Seasonal Events in Stratford-upon-Avon

Spring

Shakespeare’s Birthday Celebrations (April): A weekend of events including a parade, performances, and activities throughout the town.
Stratford Literary Festival (April/May): A celebration of books and writing with author talks, workshops, and events.

Summer

River Festival (July): A weekend celebrating the River Avon with boat parades, live music, and food stalls.
Shakespeare’s Outdoor Theatre (Various dates): Open-air performances in the gardens of Shakespeare’s New Place and other venues.

Autumn

Stratford-upon-Avon Food Festival (September): Showcasing local producers, chef demonstrations, and food-related activities.
Stratford-upon-Avon Music Festival (October): A series of classical and contemporary music concerts in various venues around town.

Winter

Victorian Christmas Market (December): A festive market with stallholders in Victorian costume, entertainment, and seasonal food and drink.
Christmas at Shakespeare’s Birthplace (December): Special seasonal events and decorations at the Shakespeare properties.

Experience the Magic of Stratford-upon-Avon

Stratford-upon-Avon offers a unique blend of literary history, Tudor charm, and modern attractions that make it one of England’s most captivating destinations. From walking in Shakespeare’s footsteps to cruising the River Avon, exploring historic buildings to enjoying world-class theater, this picturesque town delivers experiences that resonate with visitors of all ages and interests.

Beyond the Shakespeare connections, you’ll discover a vibrant town with excellent dining, shopping, and cultural experiences. The surrounding Warwickshire countryside provides the perfect backdrop for extending your stay with day trips to nearby attractions. Whether you visit for a day or linger longer, Stratford-upon-Avon’s timeless appeal ensures a memorable journey into the heart of England’s cultural heritage.