Nestled at the mouth of the Siuslaw River, Florence is a charming coastal town that offers a unique blend of natural beauty, outdoor recreation, and historic charm.
With its stunning beaches, iconic landmarks, and picturesque Old Town, Florence is an ideal destination for travelers seeking an unforgettable experience.
Whether you’re a nature enthusiast, an adventure seeker, or a history buff, Florence has something for everyone. From the majestic Heceta Head Lighthouse to the breathtaking Sea Lion Caves, this guide will help you plan your trip and experience the top attractions that make Florence a must-visit destination on the Oregon Coast.
Discovering the Charm of Florence, Oregon
Tucked away at the mouth of the Siuslaw River, Florence is a treasure trove of natural wonders and charming attractions. This quaint coastal town with a population of 8,500 is situated along the Central Oregon Coast, where the river flows into the Pacific Ocean, creating a unique ecosystem and breathtaking scenery.
Where is Florence Located?
Florence is located on the Central Oregon Coast, approximately 60 miles west of Eugene and 170 miles southwest of Portland. Its strategic location makes it an ideal destination for those looking to explore the natural beauty of the Oregon coast.
Best Time to Visit Florence
The best time to visit Florence depends on your preferences. Summer offers warmer weather but attracts more crowds. In contrast, spring and fall provide mild temperatures and fewer tourists, making them ideal for those seeking a more relaxed experience. Winter visits can be rewarding for storm watching and whale migration, though visitors should be prepared for rain.
How to Get Around Florence
Getting around Florence is relatively straightforward, with a car being the most convenient way to explore the town and its surrounding attractions. Many sites are spread out along the coast, making a vehicle essential for making the most of your travel plans. While public transit options are limited, driving directions from major cities like Eugene and Portland are well-signposted, making it easy to navigate to and around Florence.
Explore Historic Old Town Florence
Step into the heart of Florence’s Historic Old Town and experience the city’s rich history, culture, and natural beauty. As you stroll through the area, you’ll be surrounded by well-preserved buildings, colorful storefronts, and pedestrian-friendly streets that invite you to explore.
Shopping and Dining on Bay Street
Bay Street is the heart of Old Town Florence’s shopping and dining scene. You’ll find a variety of unique boutiques, art galleries, and gift shops selling local crafts and souvenirs. The street is also lined with a range of dining options, from seafood restaurants with views of the Siuslaw River to cozy cafes and family-owned eateries.
Visit the Siuslaw River Waterfront
A visit to the Siuslaw River waterfront is a must when in Old Town Florence. Take a stroll along the scenic boardwalk, visit the fishing docks, and enjoy the opportunities to spot harbor seals. The waterfront offers beautiful views and a chance to appreciate the natural beauty of the area.
Don’t Miss BJ’s Ice Cream Parlor
No visit to Old Town Florence is complete without stopping by BJ’s Ice Cream Parlor, a local favorite known for its delicious handmade ice cream. With a range of unique flavors, BJ’s is the perfect place to cool off and enjoy a sweet treat. Be sure to check out the gazebo and viewing platform at Old Town Park for spectacular river views and photo opportunities.
Bask on Florence’s Stunning Beaches
Florence’s beaches are a treasure trove of natural beauty, waiting to be explored. With its diverse coastline, Florence offers a range of beach experiences that cater to different tastes and preferences.
North Jetty and Heceta Beach
North Jetty and Heceta Beach are two connected beaches that offer miles of walkable shoreline. These beaches are perfect for beachcombing, kite flying, and wildlife watching, including spotting bald eagles. The stunning views of the iconic Heceta Head Lighthouse make Heceta Beach a must-visit.
South Jetty Beach
South Jetty Beach is known for its access to the Oregon Dunes, making it a popular spot among more experienced surfers. The beach offers a unique experience with its vast sandy dunes and scenic views of the surrounding landscape.
The Secret Hobbit Beach
For those seeking a more secluded experience, Hobbit Beach is a hidden gem accessible via the Hobbit Trail. This beach is perfect for those looking for privacy and a chance to connect with nature.
Florence’s beaches offer a range of activities, including building sandcastles, flying kites, and searching for sand dollars. Visitors can also enjoy spectacular sunsets along the Oregon Coast. When visiting the beaches, be sure to check the access points, parking options, and safety considerations to make the most of your experience.
Hike the Scenic Oregon Coast Trails
As you explore Florence, Oregon, you’ll discover a network of scenic trails that showcase the area’s natural beauty. The trails around Florence offer a chance to experience the region’s unique ecosystems, from coastal forest trails to dune paths.
The Enchanting Hobbit Trail
The Hobbit Trail is a top choice for hiking in Florence, taking you through a lush, green area to the secluded Hobbit Beach. The trail is characterized by a tunnel-like path through shore pines and ferns, creating a magical atmosphere reminiscent of a fantasy world. This moderate 3.8-mile out-and-back trail is a must-hike, offering breathtaking views of the Pacific Ocean.
Oregon Dunes Hiking Paths
The Oregon Dunes offer a variety of hiking paths, including the John Dellenback Dunes Trail, which provides an otherworldly hiking experience. These trails allow you to explore the unique sand dune ecosystem, offering stunning views and a chance to experience the dynamic nature of the dunes.
When hiking in the Florence area, it’s essential to wear suitable footwear, be prepared for seasonal conditions, and bring necessary supplies. The trails around Florence are a great way to explore the region’s natural beauty, and with the right preparation, you can have a safe and enjoyable hike.
Florence, Oregon: Best Things to Do – Top Picks for Nature Lovers
Florence, Oregon, is a haven for nature lovers, offering a diverse range of activities that allow you to connect with the natural world. From exploring the stunning coastline to observing incredible wildlife, Florence is a perfect destination for those who appreciate the outdoors.
Visit the Sea Lion Caves
The Sea Lion Caves are just 11 miles north of Florence, Oregon, making them a top attraction on the Oregon Coast. This massive sea cave is home to hundreds of Steller sea lions, providing a unique opportunity to see these amazing animals up close. Guests can ride an elevator down to the viewing area, where they can hear the sea lions’ barks and roars. The experience is both fun and educational, making it an ideal outing for families.
Whale Watching Along the Coast
Florence’s coastline offers excellent whale watching opportunities, particularly during the gray whales’ migration periods. Prime locations for spotting these magnificent creatures include the Sea Lion Caves viewpoint and Heceta Head Lighthouse. Visitors can witness the awe-inspiring sight of whales breaching and feeding in their natural habitat.
Explore Tide Pools at Low Tide
At low tide, the tide pools along Florence’s coastline, especially at Cape Cove near Heceta Head Lighthouse and along the North Jetty, become accessible. These pools are teeming with marine life, including starfish, sea anemones, crabs, and sea urchins. Exploring the tide pools is a fascinating way to discover the diverse marine ecosystems of the Oregon Coast. Visitors should be mindful of the tide times and safety precautions when exploring these pools.
Marvel at the Iconic Heceta Head Lighthouse
As one of the most photographed lighthouses on the West Coast, Heceta Head Lighthouse is a must-see. Perched on a 1,000-foot-high headland north of Florence, it’s a key spot on the Oregon Coast.
History of the Lighthouse
Built in 1894, the Heceta Head Lighthouse has a rich history. It was constructed to aid navigation along the Oregon Coast, featuring a Fresnel lens that can be seen 21 miles out to sea. The lighthouse has continued to operate as a navigational aid, making it an important part of maritime history.
Guided Tours and Viewpoints
On a guided tour, you can explore the lighthouse’s lower levels and learn about its history and the lives of the keepers. The surrounding area offers stunning viewpoints, providing spectacular photo opportunities of the lighthouse and the coastline. You’ll enjoy breathtaking views of the Pacific Ocean.
The Lighthouse Keeper’s Cottage
The historic Lighthouse Keeper’s Cottage now operates as a bed and breakfast, offering guests a unique opportunity to stay overnight at this historic site. You can experience the life of a lighthouse keeper firsthand, surrounded by the natural beauty of the Oregon Coast.
The area around Heceta Head Lighthouse is also perfect for hiking and exploring the natural beauty of the Oregon Coast. With its amazing hiking trails and beaches, you’ll have plenty of opportunities to take in the stunning views.
Experience the Oregon Dunes National Recreation Area
As one of the most unique landscapes in the United States, the Oregon Dunes National Recreation Area offers an array of exciting activities and stunning scenery. Stretching 40 miles along the coast, this remarkable destination is home to massive sand dunes that reach heights of up to 500 feet.
Dune Buggy Adventures
For an adrenaline-packed experience, consider joining a dune buggy tour. Operators like Sandland Adventures offer a range of thrilling rides, from family-friendly giant dune buggy adventures to more extreme sand rail experiences. You’ll have the opportunity to explore the dunes at high speeds, taking in the breathtaking views and creating unforgettable memories.
Sandboarding at Sand Master Park
Sand Master Park is the world’s first sandboarding park, offering a unique experience for adventure-seekers. You can rent sandboards and take lessons from experienced instructors. Whether you’re a beginner or an expert, sandboarding on the Oregon Dunes is an exhilarating experience that you won’t want to miss.
ATV Rentals and Tours
If you prefer to explore the dunes independently, consider renting an ATV or joining a guided tour. You’ll need to obtain the necessary permits and follow safety guidelines to ensure a fun and safe experience. With designated areas for motorized recreation, you can explore the dunes with confidence.
The Oregon Dunes National Recreation Area is not only a thrill-seeker’s paradise but also an ecologically important region, supporting a diverse range of plant and animal life. As you explore the dunes, be sure to respect the environment and preserve this unique landscape for future generations.
Outdoor Adventures in Florence
Beyond its picturesque beaches and dunes, Florence invites you to explore a world of outdoor adventures. With a diverse range of activities suitable for all ages and skill levels, Florence is an ideal destination for outdoor enthusiasts.
Horseback Riding Through Dunes and Forests
Experience the natural beauty of Florence from a unique perspective with a guided horseback ride. C&M Stables offers trail rides through the sand dunes, forests, and along the beaches, catering to both beginners and experienced riders. You can explore the scenic trails and enjoy the stunning views of the surrounding landscape.
Golfing with Ocean Views
Florence is home to two exceptional golf courses. Florence Golf Links, formerly known as Sandpines, boasts an award-winning course design and spectacular ocean views. The course is accompanied by a cozy restaurant, making it a great spot to relax after your game. Alternatively, Ocean Dunes Golf Links, managed by Three Rivers Casino Resort, offers a challenging and beautiful golfing experience.
Fishing and Crabbing Opportunities
Florence offers abundant fishing and crabbing opportunities, with various species to catch in the Siuslaw River, lakes, and Pacific Ocean. You can fish for salmon in the river, perch and trout in the lakes, or try your luck at deep-sea fishing for halibut and tuna. Make sure to obtain the necessary fishing licenses and crabbing permits, and consider renting equipment or booking a charter service to enhance your experience.
In addition to these activities, you can also explore the surrounding area by kayaking on the Siuslaw River or nearby freshwater lakes, further enriching your outdoor adventure experience in Florence.
Cultural Attractions and Rainy Day Activities
Florence, Oregon, is not just about outdoor adventures; it also has a rich cultural scene to explore on rainy days. The town’s cultural attractions and events provide a perfect excuse to stay indoors and enjoy some of the best things Florence has to offer.
Local Museums
On a rainy day, consider visiting one of Florence’s local museums. The Siuslaw Pioneer Museum is a great place to learn about the area’s history, from logging and pioneer life to the development of the region. Explore exhibits featuring artifacts and stories that bring the past to life.
Another worthwhile visit is the Oregon Coast Military Museum, showcasing military artifacts and veterans’ stories. It’s an excellent way to spend a rainy afternoon learning about the region’s military history.
Florence Events and Festivals
Florence hosts a variety of events and festivals throughout the year, offering something for everyone. One of the most significant events is the Rhododendron Festival, held annually in May, which features a parade, run, car show, and musical performances. It’s one of the many things to do in Florence that showcases the town’s community spirit.
The Florence Area Chamber of Commerce is a valuable resource for finding out what’s happening in town, providing up-to-date information on local events, attractions, and businesses. Be sure to check their calendar when planning your visit to catch one of the many events, such as the Winter Music Festival or the Wine and Chowder Trail.
On rainy days, you can also enjoy other indoor activities like shopping in boutique stores, enjoying local restaurants, or catching a movie at City Lights Cinemas. These places offer a cozy retreat from the rain, making your trip to Florence enjoyable regardless of the weather.
Conclusion: Making the Most of Your Florence Visit
With its stunning landscapes and rich history, Florence is a must-visit destination for anyone traveling to the Oregon Coast. This charming town offers a diverse range of attractions and activities, from exploring Old Town and its shops to enjoying the beautiful beaches and outdoor adventures.
Whether you’re planning a trip for a day, a weekend, or longer, Florence has something for everyone. You can visit the iconic Heceta Head Lighthouse, hike through the Oregon Dunes, or simply enjoy the local cuisine. With its unique blend of natural beauty and small-town charm, Florence is an ideal base for exploring the Central Oregon Coast.
To make the most of your visit, be sure to check tide tables, bring layers for the changeable coastal weather, and stop by the visitor center for insider tips. With its many attractions and activities, Florence is sure to leave a lasting impression on your trip to the Oregon Coast.
