Jalisco, Mexico: Best Things to Do – Top Picks

Did you know that Jalisco is the birthplace of three iconic symbols of Mexican culture? Tequila, mariachi music, and the wide-brimmed sombrero all originated in this vibrant state, making it the cultural heart of Mexico. With its perfect blend of stunning beaches, colonial architecture, agave landscapes, and rich traditions, Jalisco offers travelers an authentic Mexican experience unlike any other region in the country.

Getting There & Planning Your Journey

Jalisco is easily accessible through two major international airports. For the northern part of the state, including Guadalajara, Tequila, and Lake Chapala, fly into Guadalajara International Airport (GDL). If you’re heading to the coastal areas like Puerto Vallarta, use Puerto Vallarta International Airport (PVR). Both airports offer numerous direct flights from major U.S. and Canadian cities.

If you’re planning to explore multiple regions of Jalisco, consider a multi-city itinerary. Fly into Guadalajara, spend a few days exploring the city and nearby attractions, then travel to Puerto Vallarta by bus (5 hours) or domestic flight (1 hour) before flying home from there.

For those traveling from within Mexico, ADO and ETN offer comfortable bus services to Jalisco from major cities. The journey from Mexico City to Guadalajara takes approximately 7 hours by bus.

Best Time to Visit & Weather Tips

Best Time to Visit Jalisco

The ideal time to visit Jalisco depends on which part of the state you’re exploring:

For budget travelers, consider visiting during the shoulder seasons (May or October-November) when you’ll find fewer crowds and better hotel rates while still enjoying relatively good weather.

Getting Around Locally

Navigating Jalisco is relatively straightforward, with several transportation options to suit different travel styles:

• Rental Car: The most flexible option for exploring multiple destinations, especially if you plan to visit smaller towns or rural areas. Main roads are generally well-maintained, but a GPS or offline map is essential.
• Public Buses: An extensive network of comfortable and affordable buses connects major cities and towns throughout Jalisco.
• Taxis and Rideshare: Readily available in urban areas, with Uber operating in Guadalajara and Puerto Vallarta.
• Local Transportation: Within cities, public buses are inexpensive but can be confusing for visitors. In Guadalajara, the metro system is clean, efficient, and easy to navigate.

For traveling between Guadalajara and Puerto Vallarta, consider the luxury bus services like ETN or Primera Plus, which offer comfortable seats, air conditioning, and onboard restrooms for the 5-hour journey.

Where to Stay

Jalisco offers accommodations for every budget and travel style, from luxury resorts to charming boutique hotels and budget-friendly hostels.

Guadalajara

Puerto Vallarta

For a unique experience, consider staying in one of Jalisco’s Pueblos Mágicos (Magic Towns). In Tequila, you can even sleep in a giant tequila barrel at Matices Hotel de Barricas or enjoy the colonial charm of Solar de las Ánimas.

Dining & Local Cuisine

Jalisco’s culinary scene is a feast for the senses, offering everything from street food to fine dining experiences. The state is home to several iconic Mexican dishes that you simply must try:

Must-Try Jalisco Dishes

• Torta Ahogada: Guadalajara’s signature “drowned sandwich” – a crusty sourdough roll filled with carnitas (slow-cooked pork) and submerged in spicy tomato sauce.
• Birria: A savory stew traditionally made with goat or beef, slow-cooked with chiles and spices until tender, typically served with tortillas.
• Carne en su Jugo: “Meat in its juices” – thinly sliced beef cooked in a broth with bacon, beans, and green tomatillos.
• Pozole: A hearty hominy soup with meat, garnished with lettuce, radish, onion, and lime.
• Jericalla: Jalisco’s answer to crème brûlée – a sweet custard dessert with a caramelized top.

Where to Eat

Don’t miss the opportunity to visit a traditional cantina in Jalisco, where you can sample tequila in its birthplace. El Parián in Tlaquepaque is a lively square surrounded by cantinas with live mariachi music – the perfect place to experience Jalisco’s food, drink, and music all at once.

Attractions, Sightseeing & Activities

Jalisco offers an incredible variety of attractions that showcase its rich cultural heritage, natural beauty, and vibrant traditions. Here are the top sights and activities you shouldn’t miss:

Guadalajara Highlights

• Historic Center: Explore the magnificent Guadalajara Cathedral, Teatro Degollado, and Plaza de Armas, all showcasing stunning colonial architecture.
• Hospicio Cabañas: A UNESCO World Heritage Site featuring impressive murals by José Clemente Orozco, often called “the Sistine Chapel of the Americas.”
• Plaza de los Mariachis: Experience authentic mariachi music in its birthplace, especially lively in the evenings.
• Tlaquepaque: A charming arts and crafts district with pedestrian-friendly streets, galleries, and restaurants set in colonial buildings.

Tequila Region

• Jose Cuervo Express: Take the tequila train from Guadalajara to the town of Tequila, enjoying tastings along the way.
• Tequila Distillery Tours: Visit world-famous distilleries like Jose Cuervo, Sauza, and Herradura to learn about the production process.
• Agave Landscapes: Explore the UNESCO-listed agave fields that produce the world’s most famous spirit.

Puerto Vallarta Area

• Malecón Boardwalk: Stroll along this seaside promenade featuring sculptures, shops, restaurants, and stunning sunset views.
• Islas Marietas: Visit the famous “Hidden Beach” (Playa del Amor) within this protected island group.
• Los Arcos Marine Park: Excellent snorkeling and diving spot with impressive rock formations.
• Yelapa: A secluded beach town accessible only by boat, perfect for a day trip from Puerto Vallarta.

Museums, Cultural Spots & Festivals

Jalisco is the cultural heartland of Mexico, offering numerous museums, historical sites, and vibrant festivals that celebrate the region’s rich heritage.

Top Museums

• Museo Cabañas (Guadalajara): Housing José Clemente Orozco’s masterful murals in a former orphanage and hospital.
• Regional Museum of Guadalajara: Located in a 18th-century seminary building, featuring archaeological artifacts and historical exhibits.
• Museo del Tequila (Tequila): Learn about the history and production of Mexico’s most famous spirit.
• Museo de Arte Huichol (Puerto Vallarta): Showcasing the vibrant yarn paintings and beadwork of the indigenous Huichol people.

Cultural Sites

• Guachimontones: Unique circular pyramids built by the Teuchitlán culture between 300 BCE and 900 CE, located near the town of Teuchitlán.
• Palacio de Gobierno: Jalisco’s government palace featuring more impressive Orozco murals depicting the Mexican independence movement.
• Teatro Degollado: A neoclassical theater in Guadalajara dating back to 1866, still hosting performances today.
• Templo Expiatorio: A neo-Gothic church in Guadalajara with stunning stained glass windows imported from France.

Major Festivals

• International Mariachi Festival (August-September): A two-week celebration of mariachi music with concerts, parades, and competitions in Guadalajara.
• Fiestas de Octubre (October): A month-long festival in Guadalajara featuring concerts, exhibitions, and cultural events.
• Day of the Dead (November 1-2): Colorful celebrations throughout Jalisco, with Tlaquepaque and Ajijic offering particularly vibrant observances.
• National Tequila Fair (November-December): Held in the town of Tequila, celebrating the region’s most famous product.

For a unique cultural experience, catch a Charrería show – Mexico’s national sport similar to rodeo, which originated in Jalisco. The Lienzo Charros de Jalisco in Guadalajara hosts regular performances showcasing the impressive horsemanship and traditional costumes.

Sports, Nature & Outdoor Experiences

Beyond its cultural attractions, Jalisco offers spectacular natural landscapes and outdoor adventures for nature enthusiasts and active travelers.

Coastal Activities

• Whale Watching (December-March): Witness humpback whales in their natural habitat in Banderas Bay.
• Snorkeling & Diving: Explore the marine life at Los Arcos National Marine Park or the Marietas Islands.
• Surfing: Catch waves at beaches like Sayulita (technically in neighboring Nayarit) or the less crowded Quimixto.
• Sailing: Take a sunset cruise along Puerto Vallarta’s coastline for breathtaking views.

Mountain & Inland Adventures

• Sierra Madre Excursions: Hike through tropical forests, discover waterfalls, and experience zip-lining adventures.
• Barranca de Oblatos: Explore this impressive canyon near Guadalajara with hiking trails and stunning vistas.
• Lake Chapala: Mexico’s largest freshwater lake offers boating, fishing, and beautiful lakeside towns like Ajijic.
• Horseback Riding: Experience the countryside on horseback, particularly popular in the tequila region.

Natural Wonders

• Bosque La Primavera: A protected forest area near Guadalajara perfect for hiking, mountain biking, and hot springs.
• Cascada El Salto del Nogal: A 105-meter waterfall near the magic town of Tapalpa.
• Volcán de Colima: An active volcano on the border between Jalisco and Colima states, with hiking opportunities in the surrounding national park.

For a truly unique natural experience, visit the Magdalena opal mines near Magdalena, where you can learn about these precious gems and even try your hand at finding your own.

Safety, Etiquette & Local Customs

Safety Tips

Jalisco is generally safe for tourists, especially in popular areas like Guadalajara, Puerto Vallarta, and the Pueblos Mágicos. However, as with any destination, it’s important to take common-sense precautions:

• Stick to tourist areas and well-traveled routes, especially at night.
• Use official taxis or rideshare services rather than hailing cabs on the street.
• Keep valuables secure and be aware of your surroundings, particularly in crowded areas.
• Carry only the cash you need for the day and use hotel safes for passports and extra money.
• Stay hydrated and use sunscreen, especially on the coast where the sun is intense.

Local Etiquette

Mexicans are known for their warmth and hospitality. Here are some cultural norms to keep in mind:

• Greetings are important – a handshake is standard for first meetings, while friends may greet with a kiss on the cheek.
• Punctuality is flexible – social gatherings often start 30 minutes to an hour later than the stated time.
• Tipping is expected (10-15% in restaurants) and is an important part of service workers’ income.
• Dress modestly when visiting churches and religious sites.
• Learn a few basic Spanish phrases – even simple efforts are appreciated by locals.

Cultural Customs

Understanding local customs will enhance your experience in Jalisco:

• Siesta: Some smaller businesses close in the afternoon (usually 2-4 PM), especially in smaller towns.
• Meal Times: Lunch (comida) is the main meal of the day, typically eaten between 2-4 PM, while dinner is often lighter and served after 8 PM.
• Bargaining: While acceptable in markets, don’t haggle too aggressively – remember that fair prices support local artisans.
• Photography: Always ask permission before photographing individuals, especially indigenous people.
• Religious Respect: Jalisco is predominantly Catholic, so be respectful during religious celebrations and inside churches.

Practical Travel Tips

Money Matters

• Currency: Mexican Peso (MXN) is the official currency. While some tourist establishments accept US dollars, you’ll get better rates using pesos.
• ATMs: Widely available in cities and tourist areas. Notify your bank before traveling to avoid card blocks.
• Credit Cards: Accepted in most hotels, restaurants, and larger stores, but carry cash for smaller establishments and markets.
• Tipping: 10-15% in restaurants, 20-50 pesos for hotel housekeeping per day, and small tips for tour guides and drivers.

Communication

• Language: Spanish is the primary language, though English is commonly spoken in tourist areas.
• Internet: Wi-Fi is available in most hotels, restaurants, and cafes in urban areas.
• SIM Cards: Affordable prepaid SIM cards (Telcel, AT&T Mexico) are available at convenience stores and phone shops.

Health & Comfort

• Water: Drink bottled water and avoid ice in smaller establishments.
• Sun Protection: The sun is intense, especially at higher altitudes and on the coast. Wear sunscreen, a hat, and sunglasses.
• Altitude: Guadalajara sits at about 1,566 m (5,138 ft) above sea level, which may cause mild altitude symptoms for some visitors.
• Medications: Bring any prescription medications you need, though pharmacies are widely available for basic needs.

Pueblos Mágicos (Magic Towns)

Jalisco is home to several designated “Magic Towns” that offer authentic cultural experiences away from the major tourist centers:

• Tequila: Famous for its distilleries and agave landscapes.
• Tapalpa: A mountain town with pine forests and colonial architecture.
• San Sebastián del Oeste: A former mining town in the Sierra Madre mountains.
• Mazamitla: Known as the “Mexican Switzerland” for its alpine-like setting.
• Talpa de Allende: Famous for its religious pilgrimages and local candies.
• Lagos de Moreno: Rich in colonial history and architecture.

These smaller towns offer a glimpse into traditional Mexican life and make excellent day trips or overnight excursions from Guadalajara.

Ready to Experience Jalisco?

From the cultural richness of Guadalajara to the stunning beaches of Puerto Vallarta, from the agave fields of Tequila to the charming Pueblos Mágicos nestled in the mountains, Jalisco offers a perfect blend of authentic Mexican experiences. Whether you’re sipping the world’s finest tequila, swaying to the sounds of mariachi, exploring colonial architecture, or relaxing on golden beaches, Jalisco captures the essence of Mexico’s vibrant spirit.

The state’s diverse landscapes, rich culinary traditions, and warm hospitality make it an ideal destination for travelers seeking both adventure and cultural immersion. So pack your bags, brush up on your Spanish, and prepare for an unforgettable journey through one of Mexico’s most captivating regions. ¡Buen viaje!